Internationalization of your online shop means an increase in sales and therefore an increase in purchasing volume, particularly in countries with rapid growth! This therefore leads to an increase in your turnover! Internationalization may also be a strategic choice on your part for your online store to last. Indeed, by deciding to internationalize, you get comparative advantages associated with your position as a leader (first to arrive) in the chosen country! But in order to succeed, you need to implement new tools and take care in management of your activities. This will therefore require your activities to be more precisely structured.
Internationalization therefore seems to be a choice with many positives, but you cannot make this decision lightly! You therefore need to take many factors into account to succeed.
Adapt your site
To convince foreign consumers to buy from your online shop, you have to adapt your site to the country where they are based. First of all, this involves translating your whole site into the language of the country. It is not enough to just translate the product pages. All the pages are important (about, conditions for use, other pages). The translation is the most visible effort for your international customers but there are plenty of other aspects to bear in mind. For instance, facilitating payment by adapting the currency to the intended country increases your chances of selling! Furthermore, the metric system is not used everywhere in the world, so adapt your units of measurement to the country. Other details need to be factored in: date format, telephone number specific to each country, etc.
PrestaShop can detect a visitor's location and automatically adapt your online shop's storefront to his geographical location. There are currently more than 65 translations available to make your online shop international.
Shipping may be the most expensive aspect of your shop's internationalization. However, by doing your research, you can find reasonably priced solutions. Depending on the volume of products being shipped, you can ask third parties to do the shipping. The advantage? They take care of the logistics aspects, as well as customs and delivery. Some carriers group together the orders of several merchants to send them to customers together. This practice helps to reduce your shipping costs.
As with payment, customers expect local solutions they are familiar with and that can deliver quickly. To get the best possible price, team up with local carriers and negotiate based on the volume you want to transport.
Finally, if you are delivering large volumes in the same region, think about joining forces with a foreign company to handle your orders. This is what large merchants with high order volumes tend to do. Think about how you are going to handle returns and exchanges so as not to incur high additional shipping costs.
Taxes and customs duties
For a customer to decide to buy from your online shop, he must be informed of all of the extras that will be added to the price of selected products. To do this, show the amount of taxes and customs duties at the time of order. Even if PrestaShop provides merchants with tools for managing these costs, you need to ensure you are informed about the country's laws in terms of these expenses.
Finding out about the laws in force in a country does not only apply to customs duties and taxes. You perhaps know how the law works in your country, but what about elsewhere? Is the returns and shipping policy the same everywhere? What happens if somebody asks for a reimbursement or if something is damaged? The laws protecting merchants and customers vary from country to country, but remember to pay attention to this before heading into international territory.