Managing abandoned carts
Cart abandonment often means that a sale has been lost. The "Shopping Carts page indicates the carts that have not been turned into proper orders, and it is up to you to remind the customer that they can still come back to finish their purchase.
Abandoned carts (or "ghost carts") will have a delete link at the end of each row, while carts without delete links are processed carts, i.e. the purchase has been confirmed and you are supposed to send the products.
By default, it is up to you to contact the customer about his abandoned cart. You can install the Customer Follow-up module, which is available in the default installation and enables you to send vouchers to those who have abandoned their shopping carts, or to those who you want to thank for their order, to the best clients to thank them for their purchases and for being loyal, etc. Note that this can lead to abuse: some customers might abandon carts on purpose in order to receive a voucher.
Yes indeed! Some customers fill their carts, then deliberately leave the site when it gets to the point of placing the order to see if you are going to provide them with an incentive, in the form of a voucher, to complete their purchase!
This phenomenon is not a new one but it is growing. Indeed, large e-commerce sites have thought long and hard about the best marketing tools for recapturing this turnover that is almost there but not quite.
They have therefore developed automatic email scenarios for abandoned shopping carts, which are generally sent out 48 hours after the visit. But what to send?
Quite simply a reminder, with a discount on the whole cart, valid for a short period of time (24, 48 or 72 hours) in order to force a decision quickly.
This voucher is offered for high-value abandoned shopping carts as a priority.
Customers who have caught on to this practice therefore know that their actions are being monitored and that their cart abandonment is one of the ways of getting a "hidden" discount. As a result, some consumers try this technique on all e-commerce sites.
And so, it is clear that to get these cunning customers to the checkout, you just need to make the small gesture they are expecting.