Converting a visitor into a buyer is all very well, but converting a buyer into a loyal customer is even better. Less expensive and easier than winning over prospects, loyalty-building is one of the most powerful tools for developing a sustainable and profitable business.
It is therefore essential that you adopt a deliberate approach to managing your customers and getting to know them so that you can react or offer what your customers want.
As well as service quality, developing a relationship with your customers promotes their loyalty. But for this you need to know them well. So having a complete and segmented database is a must. By knowing your customers, you can put in place well targeted marketing operations.