Promotions are clearly popular with online consumers during their order process. Indeed, getting an "unexpected" or "last minute" discount has a powerful effect on potential buyers, and may even get them to finalize their purchase.
If we want to make an analogy with traditional commerce, it is as if a customer had just filled his supermarket trolley and headed to the checkout, and then, while stood in the queue, had discovered a voucher on the floor or left behind at the till. You would be right in saying that this doesn't happen often. But this is common procedure in e-commerce, and unfortunately, if it is not done sparingly, is a factor of significant erosion of e-merchant margin.
The main factor that generates a consumer need is the promotion code. And you, the e-merchant, is at the origin of it! How? Quite simply by displaying a "Promotion code" or "Voucher" field in your cart.
Do you recall, when buying something for yourself or for your business, seeing an empty "Promotion code" field and then Googling "promo code + site name"? And you must have checked your emails to see whether a merchant has already sent you a voucher in its newsletter. You are not the only one to blame, as consumers know that e-commerce offers vouchers, in the same way that supermarkets offer loyalty cards that add up vouchers. However, one of the decisive elements is seeing the empty field during the ordering process. The customer sees an opportunity to get a bargain.
Let's take a look at the various promotion options available within PrestaShop.