How to make a "good" product catalog?
An e-commerce site's objective is clear: to sell products or, less commonly, online services. What sets an e-commerce site apart from a showcase site, for example, is the existence of a product catalog, enabling shoppers and users to access all the products on the site and order them in just a few clicks.
An e-commerce site that "works" is primarily a site that succeeds in presenting visitors with a quality product catalog. Before we talk about customer knowledge and explain how this is essential for improving catalog quality, we must ask ourselves a simple question. What is a quality product catalog?
The most obvious answer is that a good catalog is a catalog that offers quality products that shoppers are interested in. This is the most appropriate answer. Except for the fact that the most important thing is that visitors/shoppers/customers are happy with the products.
But, within the context of an online shop, the quality of a catalog is not only determined by the quality of the products themselves. Other factors must be taken into account:
- The product catalog must be clear and well organized: users should be able to quickly find the product they are looking for. The relevance of the navigation system inside your site's catalog is one of the keys to the quality of the user experience in e-commerce.
- Products must be described and presented correctly. By definition, a user who visits an e-commerce site cannot touch and see in person the products. He doesn't actually have them in front of him. It is therefore essential to optimize your product pages to give as much information as possible to shoppers. This is done by writing a precise description and using images.
- Some products must be available in combinations, based on criteria such as color or size (for clothes). The wealth of content of a catalog comes in part from the many possible combinations for each product.
If you want to improve your catalog, you are going to have to work on all of these aspects. But what should be your priorities? You already know that working on your catalog is a particularly time-consuming activity.
This is why we have built two tools into your shop that will allow you to check that you haven't forgotten anything in your catalog. These two tools are Catalog Monitoring and Catalog Evaluation.