Once the basic parameters have been defined as above, you can now complete your page to optimize it.
Is there such a thing as the perfect product page?
Designing a product page is not as simple as it sounds. It often needs to give a lot of information, which has to fit into a small space. The important thing is sorting out what is priority information and what is secondary information, and to promote the first as effectively as possible.
A lot of thought needs to be put into all of the components of your product page. We have just looked at the basic components (name, short description, photos, and categories). We are now going to complete the page with the following details:
- Price management
- Shipping information
- Related products
- Brand management
Reference: This is your own internal reference. It might be a number, or its reference from the storage location or its supplier, or anything that makes it unique and it is optional.
ISBN: This is the international identification for books and different editions of a book.
EAN-13 or JAN barcode: These are the numbers of the product's barcode, which are used worldwide in order to identify it. You can use either an EAN-13 or a JAN number.
An EAN-13 is the product's 13-digit international article number.
A JAN is specific to Japan, but is compatible with the international EAN.
Important: if your wish to sell your products on marketplaces (Amazon, eBay, etc.), your EAN-13 codes has to be entered.
UPC: A 12-digit barcode, and the first of its kind, more widely used in North America, UK, Australia and New Zealand.