You can add new products by clicking on "Add new". The creation page that opens has various tabs to configure.
The product creation page global buttons
By default, the product creation page has two strips of buttons at the top and bottom of your screen.
The first strip of buttons (the one at the top) gives you access to the following configuration:
Product name: The first thing you need to do is name the product. The name will appear in the results of search engines. It is important that the name of your product is optimized for both SEO and for your customers.
Product type: Indicate whether the product is a pack (containing at least two existing products), a virtual product (downloadable file, service, etc.), or just a standard product to be sent by a carrier.
Language selection: This lets you select the language in which you want to edit or create the name.
Sales: Redirects you to the "Product detail" page of the statistics dashboard ("Stats" menu), which gives you both the number of visits to this product's page, and also its sales.
Product list: This opens a window where you can move from one product to the next without having to close the product page you are on to open another.
The second strip of buttons (the one at the bottom) gives you access to the following configuration:
Delete: Removes all the data for the current product, including its images, combinations, features, etc.
Preview: Displays the homepage of your product. This is very handy, as it works even if the product is disabled ("Information" tab).
Offline: Defines whether or not the product will be visible to visitors. It is important to have the product disabled until it is finalized.
Duplicate: Creates an exact copy of the current product.
This is very useful when you'd rather use the current product's data as a template for another new product, and not have to create all the data for the new product by hand. For instance, two products might be very different, but could share the same associations, carriers or supplier settings. Don't over-duplicate. If you need to create different versions of the same product, because of its variety of colors, capacity, size, etc., then you should create product combinations for the product rather than duplicating it X times. The risk with duplication is that it generates duplicate content. Duplicate content is when there are two identical or very similar entries on two different web pages.
Go to catalog: Saves all the changes you have made to any of the product tabs and takes you to the product list.
Add new product: Saves the product page you are on and creates a new product page.
Save: Saves all the changes you have made to any of the product tabs but keeps you on the current product page. This is particularly useful if you want to change tab without losing your changes to the current tab, or if you want to apply your changes immediately.
The product page has 6 tabs that allow you to access certain parameters that you need to enter depending on the type of products you want to sell.
Basic settings for creating a standard product
Product name: The name will appear in the results of search engines. It is therefore essential that you choose the right words to describe the product. In the example shown, if you just write blouse, there is no context, but if you indicate the material (cotton in the example) and the target audience (men in the example), the name of your product will be much more relevant and of more interest to search engines.
Product type: 3 types of products
- standard product (physical product, in stock and sent by a carrier)
- virtual product (audio file, video, pdf or epub that you want to sell online, or services with non-downloadable content, such as training or travel)
- pack (combination of 2 or more products, for instance a pair of earrings and a necklace, a t-shirt and shorts, a pair of shoes and a pair of socks, etc.)
Language: Choose the language in which you want to create your product. You must give the product a name in at least the default language before you can save it.
You won't be able to save until it has a name, and many other fields require the product to be saved before they become accessible.
Make sure that you translate each field into every language that your shop supports.
Images: Images can be added in two ways:
- Either by clicking in the window with the camera icon and the plus sign, which will open your computer's browser. Just select the images you want to add.
- By dragging your images into the window with the camera icon and the plus sign (drag and drop).
Summary: enables you to write a short description that will appear in search engines and in the product description on the category pages. This field is limited to 400 characters by default.
Description: enables you to write a full description of your product, which will appear directly on the product page. The text editor offers a wide range of options for creating visually attractive descriptions (font, size, text color, etc.).
While the second field has no limits, there is such a thing as too much content: strive to provide the essential information in a compelling way, and your product should be good to go.
Quantity: You can use this field to enter your stock volume for each product.
If you want to define more settings for your stock, click on the Quantities tab.
The following settings can be adjusted:
- Minimum Quantity
- Availability preferences:
When out of stock
The "When out of stock" option enables you to set PrestaShop behavior when the product is out of stock: deny orders (the product is not available for sale anymore) or allow orders (in essence, you are doing pre-sales). The final option is to use the default behavior established in the general settings ("Shop Parameters", "Product Settings", "Products Stock" section, "Allow ordering of out-of-stock products" option).
At the bottom of the page, you can set the exact behavior of PrestaShop depending on the availability of the current product.
The options are:
Label when in stock. Enables you to display a message to your visitors when your product is in stock, for example "Item available". It reassures them that your shop can immediately send the product.
Label when out of stock (and back order allowed). Enables you to display a message to your visitors when your product is out of stock but they can still order it, for example "Pre-order now". It reassures them your shop will send the product immediately once it is in stock.
You can also configure the general settings applied to all of your products. The default option is to deny orders, but this can be modified: ("Shop Parameters", "Product Settings", "Products Stock" section, "Allow ordering of out-of-stock products" option).
Price: This field is used to set the price of your product, which will appear in your shop. You can either enter the price of your product before taxes or the price of your product inclusive of tax. You can enter either as it will calculate the missing price for you depending on the tax rule enabled.
Tax rule: The tax applicable to this product. Choose between the different rates that you have registered. Obviously the VAT rate changes from country to country. You therefore need to adapt your VAT rates accordingly. If you want to create a new tax rate, there are two different ways of opening the "Create New Tax" window:
- “Pricing” link, which will open the Price tab, then by clicking on "Manage tax rules", which will open the tax rule creation window
- Trough IMPROVE in the left-hand menu bar, then on the International sub-menu and then Taxes, which will open the tax creation window.
Categories: enables you to select in which category the product should appear. You can select more than one, but keep in mind that it is better for the customer if the category only contains equivalent and comparable products. Therefore, you should avoid selecting root categories, and prefer subcategories. For instance, the "telephone" category can feature subcategories of brands (Apple, Samsung, Nokia, etc.) as well as "characteristics" (simple, multimedia, smartphone, etc.). It is up to you to indicate the category most useful to your customers. To view all of the categories that have been created, open the category tree structure by clicking on the arrow in front of "Home".
To select one or more categories, check the square box next to it. Once the categories have been selected, a list of these categories can be found in the Associated Categories zone.
The "Main category" selector is useful when a product is filed under several categories. It serves mainly to clarify which category to use in case your customer arrives at your site from a search engine, since the name of the category will appear in the product's URL.
If you feel you need to add a category, you can do so by entering the name of the new category in the text field provided and selecting the parent category for this new category.
Then just click on Create.
Featured List: Checking the "Home" box enables you to highlight the product on your shop's homepage, provided your theme supports it. To remove a product from the Featured list, simply uncheck the "Home" box.