A catalog consists of categories and products and it is by associating these 2 components that you build your future catalog.
Managing the product catalog is an important part of a merchant's day-to-day work. Categories, product pages, photos and the organization of these components is essential for the user experience and for your e-commerce site's conversion.
The first step is to break your catalog down into several product categories (e.g. shoes/clothing/accessories if you are running a fashion site or chairs/tables/sofas if you are selling furniture). To set up your catalog, you need to have already thought about SEO.
The category label is important. The word "clothing" will, for example, have more value in SEO than "collection". Spend time defining your different categories: if this is done properly, it will be easier for your customers to find their way around your website.
You can also use multiple categories and place an item in several product categories. This feature is a real plus for merchants who want to have several doors leading to their product categories, as not all shoppers search or navigate in the same way.
Tip 1: streamline your catalog
A catalog jam-packed with hundreds of products does not mean more sales. Identify the best-selling products and those that do not sell. Why keep products that you have never sold? Remove them to improve visibility of those that have more value and more success.
User navigation will be much simpler for it.
Tip 2: limit the number of categories
It is better to limit categorization to 3 sub-levels so that shoppers do not find navigation tedious and you do not lose sales because they can't find what they are looking for.
Tip 3: classify your products
An organized structure is the basis for easy navigation. Your product pages must be structured and ordered so that shoppers can navigate intuitively without getting lost.
Sort your products according to their different characteristics: it needs to be easy to find a product.
Tip 4: take care of your product pages
A product page is the identity card for your product and must add value. This is your chance to describe your products in detail. This content must be targeted at a defined audience and be written with SEO in mind. Color, size, weight, etc., each piece of information is essential for winning over shoppers.
Visuals are indispensable and users must be able to zoom in and see the product from a variety of angles. Pay special attention to your choice of visuals. They must be attractive and high-definition and are key to an order being placed.
Do you have multimedia content? Even better! Internet users love videos. So why not insert a product demo?
Example: a household appliance e-shop must provide technical specifications for its products (width, height, depth, capacity, color, energy consumption, etc.) and complete visuals of the product so that Internet users can understand it without having to search Google Images or a competitor's site. A product demonstration video would explain how to use the product even more effectively.
Tip 5: convey clear messages
When they arrive on your site, shoppers must be able to see what you are selling in just a few seconds. You therefore need to think about conveying clear messages and get straight to the point. Adapt your language so that the uninitiated can find their way around.
It is also important to name your products clearly. The title must define the product (e.g. "trousers") and if possible give one or two characteristics to define it more precisely (e.g. "low rise pastel print trousers").
Tip 6: analyze your stats
Over the months, monitor your sales stats in detail. Which products sell best? Which products are not working? These statistics are there to help you think about your business and give ideas of how you can improve your website to make it perform even better.
Do visitors quickly move away from one of your product pages even though this product sells well elsewhere? Perhaps the product page is not as good as it could be. Describe the product in more detail, reassure the buyer, display your prices clearly, etc.
E-commerce involves constant re-evaluation of your catalog. This type of questioning is vital to the health of your business.